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Mission
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Training Philosophy
In training thousands of people of all ages and abilities over lengthy periods of time, our CORE team began to notice many similarities. Over time, we began to record and document these similarities and within this documentation evolved an understanding that there are natural cycles of life that every human being goes through and natural outcomes (injuries, illnesses, and long-term physical successes or failures) that will commonly occur when we make specific choices within these cycles. When a strength coach works with a professional athlete, the coach needs to understand the athlete’s competitive season and the performance cycles they will go through in their sport-skill training to ramp up for the main event. Using our advanced background of training professional athletes, we created a system that addresses the needs of every individual through the teaching of these life cycles. Throughout these processes, our name “CORE ATHLETIC” and our tagline of “Life is Athletic…Live It!” evolved. Many will say that they are not an athlete—we have to disagree! If you look at the CORE of life metaphorically it strongly models a sporting event. Life is very competitive! We have to be able to move well and think on the run to be very successful. Life is risky. We live most of our present life either in fight or flight mode with minimal seasons of rest. Life gives you successes and failures at times. We must persevere when we are down. We deal with injuries. We are often asked to perform through illness, are sometimes appreciated for our efforts and other times not. If you really take the time to reflect on this metaphor you will see the similarities are uncanny. Life is athletic and as we live it, we all have our own story to tell. We as a CORE team encourage you to get in the game and Live It! Live it to the fullest versus just making it through it. Many often wait to enter the game until they feel they are “fit” enough. We strongly encourage you to come as you are. A healthy team accepts and appreciates every member and knows that it is made stronger together as we learn from each other. A key outcome that we documented in our years of training is that those who were the most successful had the strongest support team and those who were the least successful had a limited support team or tried to do it on their own. We need each other. At CORE it is our mission for our facility to provide you a very positive, encouraging, and dynamic team environment building healthy relationships, healthy bodies, and healthy communities. We understand that you come to CORE with your own strengths and weaknesses, your own goals, baggage, beliefs, and desires. Therefore we have created many program options sure to meet you where you are at. What separates CORE from all of our competitors is that we do understand that you are unique and therefore customize all of our training programs to be specific to your goals. We are not a health club, nor is it our desire to be one. We desire to be able to meet you where you are at in order to provide the safest healthiest environment for you to grow in. Throughout your training you will be asked to participate in various assessments that reveal each cycle of life you are in, blocking factors that may limit your success, and where to prioritize your time and energy to maximize efficiency. All of our programs offer ample coaching time to direct you properly. We believe if you are not assessing you are only guessing. Most facilities similar to ours spend very little time really getting to know you. This is why when it comes to long term success, you will probably find very little working with them. As an example, anyone can get a person to lose weight (temporarily!) by reducing the amount you eat. The real test is, can you sustain that for a long period of time and can you keep the weight off? It is like trying to complete a puzzle without all of the pieces. It is impossible. We appreciate you, value you, and will work to find all of the pieces so that you have success both now and in the future! We feel very confident that our programs are far more comprehensive and successful than you will find anywhere else. We can lead you to success because we have a strong team of health professionals (performance coaches, nutrition & lifestyle coaches, a physical therapist and athletic trainer) and a referral network of many more health care professionals ranging from Medical Doctors to Naturopaths, from Chiropractors to Acupuncturists that are ready to assist you during your journey. Together we will do everything to empower you in a fun and inviting way. So please come, get in the game, and join us at CORE ATHLETIC! |
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| 2275 Deming Way • Middleton, WI 53562 • 608.831.CORE (2673) • Copyright 2006 Core Athletic LLC. All Rights Reserved. | ||||||||||||||||||||||||||||||||
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